Matebook for what HUAWEI PC event conjecture-pp点点通2006

MateBook for what? HUAWEI PC event conjecture in the current domestic IT circle, people are willing to talk about the launch of HUAWEI MateBook events, although different people have different concerns, but intertwined in the end, we often focus on the same question: why on earth launched such a product? As an important international brand HUAWEI, has already attracted the attention of the world every act and every move. Indeed, now in the Chinese is really able to shake the global IT industry through its own energy in this super giant, shining in the ranks, HUAWEI for many outsiders especially the "low-key", especially the most and the moment we loved the Internet Co army different, it is a good development, pay attention to the taste, the overall quality of products as a priority for the truly international enterprise. In addition to HUAWEI network equipment, the business direction of ordinary consumers are familiar with the mobile communication terminal, the mobile phone products in both domestic and overseas long good. Gehangrugeshan, why an expertise in the mobile equipment label suddenly entered as "we speak yesterday" PC market? With another not so much attention to recent news: VAIO, Toshiba, Fujitsu PC business will be merged, aims to create a large amount of share in Japan can gobble up the super PC enterprise. In fact, if these old PC manufacturers do not suddenly move so high, I’m afraid our neighbors have almost forgotten them. Once Toshiba, the founder of laptop computers, VAIO and Fujitsu are synonymous with high quality and sophisticated personal computer products. Today, the former giant can not retreat to their home, but also to merge, the decline of the excited. At present, the PC market, apple planing to this special system and local Lenovo two aside, the rest of the traditional predators are known as slip stage, Taiwan particularly strong. So it looks like the PC market is like a leftover cake, it’s boring. In addition to some speculation in small workshops along the Internet Games label packaging notebook to earn quick money, no one is willing to believe that a specification of the manufacturers involved in the past without to the down with the food left this cake. What’s more, HUAWEI in this order enterprises, once the decision to enter the PC industry, means to start the whole industry chain, from design to manufacturing to ecological integration, not one less. This undoubtedly means huge investment. All ready, in these work products after the listing, the challenges will really show — long entrenched market leaders have more advantages in any way. The traditional giants have long been the mainstream PC market divvy up HUAWEI, as multinational companies also must be very clear on this point, so if the MateBook event has a reasonable explanation, so this explanation might be: HUAWEI launched the main strategic significance of MateBook are not confined to the PC terminal market. For the current situation, the IT label producing elongated.

MateBook for what?华为PC事件之猜想   在当下国内的IT圈子,人们都愿意去谈论华为推出MateBook的事件,虽然不同的好事者有着不同的关注点,但相互纠结到最后,往往大家都只关注同一个问题了:到底为啥推出这么个产品?   作为举足轻重的国际化大厂牌,华为的一举一动早已为世界所瞩目。的确是这样,如今在中国真的有能够通过自身能量震动全球IT业的超级大厂,而在这个闪耀的 行列中,华为对于很多圈外人来说显得格外“低调”一些,尤其是和当下我们最“喜闻乐见”的互联网公司大军不同,它是一家精于研发、注重品味、以产品整体素 质为优先考量的真正的国际化企业。   在网络设备之外,华为所为普通消费者所熟知的营业方向是移动通信终端,其手机产品在国内及海外均有长久以来的不俗表现。隔行如隔山,一家精于移动设备的厂牌为何突然进入被大家讲作是“昨日黄花”的PC市场?   就着最近的另一条不太惹人注目的新闻:VAIO、东芝、富士通PC业务行将合并,旨在创建能够在日本本土吞噬大宗份额的超级PC企业。实际上,这几间老牌PC制造商如果不是突然高出这么大动作,恐怕邻国的我们都已经几乎将它们彻底忘却。曾经的东芝,是笔记本电脑的开创者,VAIO和富士通则是高品质精尖个人电脑产品的代名词。如今,这些昔日巨擘只能退守本土尚不行,还非要合并不可,其江河日下之令人万分唏嘘。在当下的大陆PC市场,刨去苹果这特殊体系和地头蛇联想二者不谈,其余传统大鳄无不处于世人皆知的滑落阶段,台系诸强尤甚。   这样看起来,PC市场就像个吃剩的大蛋糕,早已索然无味。除了一些投机主义的小作坊厂牌顺着互联网大潮包装些游戏笔记本来赚点快钱,没人愿意相信一个规范的大厂愿意在以往无所涉猎的情况下来同食这剩蛋糕。   更何况,以华为这样量级的企业而言,一旦决定进入PC产业,就以为着启动整体行业链条,从设计到制造到生态整合,一个都不能少。这无疑意味着庞大的投入。 而在这些工作全部就绪、产品上市之后,其面对的挑战才会真正显现出来――长期盘踞市场的大佬们在任何方面都要更有优势。   传统巨鳄们早已将主流PC市场瓜分殆尽,华为同样作为跨国大公司也一定十分清楚这一点,所以如果MateBook事件有一个合理的解释,那么这个解释恐怕将会是:华为推出MateBook的主要战略意义并不局限在PC终端市场。   对于当今的局势来说,IT厂牌拉长产品线的做法在国际上不多见,处于应对萎缩的目的,一些耳熟能详的企业都在积极抛售亏损业务以将资源转向盈利业务。而国 内的后起之秀们在中国的特殊化市场滋养之下,大多耍着营销的把戏,最后我们看到很多互联网IT终端供应商最终都越来越像电商企业,他们拓宽产业线,最主要 的目的就是在眼前、在当下把商品卖出去,这和投机倒把可能并没有太显著的本质区别,华为显然不属于这个行列。   华为推出MateBook,首先在产品上是很好的,这是一部精品,无论从设计、概念还是应用角度来评判,MateBook本身都是当今混合型PC的上佳之 作,相比几大品牌的同类型产品,基本上不会落于下风。产品的质素表现突出,即便销售不能达成壮观数字,也可以算成功了一小半。倘若卖的情况喜人,乃至供不 应求,则可算成功了大半。至于剩下的好处,是啥呢?   以正式推出自助研发的产品的方式,来宣告华为商业帝国的新成长、一个大型IT供应商的新布局――MateBook事件无疑传递了一个这样的重要讯息。这是市场以外的方面,一次自导自演且无比成功的品牌传播,很可能使得人们不得不在短时间内重新定义华为的企业属性。   通过品类的扩张来攀升到一个新高度,这展现了华为对于未来布局的新规划,以一个大型供应商而言,将PC这样的新业务组合进营业范围,意味着把触手正式伸向 了IT产业最基础的一块市场――几乎任何一家国际IT巨头,都在经营或曾经经营个人电脑产品,可以说这就是整个IT市场的一个基础,因为计算机基本上可以 算是我们这个世界最基本、最不可或缺的生产工具之一。   所以说,顺着这个信号来预期,未来的华为还会把更多的产品线组合进自己的业务群,更加扩张产业链和供应链,实现企业级、消费级的真正全方位覆盖。相关的主题文章: